How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise
When Publicis Groupe and Omnicom Group announced their $35 billion megamerger Sunday, the first slide in the part of the investor presentation explaining the strategic...
Tagged: new
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
Mobile Malware Falls in U.S. But Climbs Globally
NQ Mobile’s 2013 midyear security report shows that 51,000 new mobile malware threats were identified in the first half of 2013, infecting an estimated 21...
Study: The Best and Worst U.S. Mobile Banking Apps
Xtreme Labs shared with MMW today a new report on the best and worst mobile banking apps in the U.S. as rated by customers. Xtreme Labs analyzed customer reviews...
Mini Mocks Weiner With Selfie From @CarlosDMotor
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Mobile Marketing Association Ready to ‘Deconstruct Mobile’
This September, for the fifth time, the Mobile Marketing Association will return to Singapore for MMA Forum Singapore 2013. The Mobile Marketing Association is praising...
The CW Targets Royal Baby Photos With Ads For ‘Reign’
The birth of a new British royal elicited a blizzard of Twitter posts from brands looking to emulate Oreo’s famed Super Bowl tweet. A number...
Small Business SMS Marketing Just Isn’t Practical
The following is a guest post by Derek Johnson, Founder & CEO of text message marketing provider Tatango. You can text him at (206) 334-4012 or...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
