Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail mobile messaging at a pace...
Tagged: new
Congressman Introduces Bill To Legalize Online Poker
Last Thursday, Texas Republican Joe Barton proposed a new bill to legalize Internet poker. This legislation coincides with a bill proposed in June by New...
Instagram Looks to Hire D.C. Manager, Become Destination for Political Content
Already beloved by actors and athletes, Instagram is now honing its pitch to a new category of celebrity content creators: politicians. Corporate parent Facebook is...
Verizon Lifts Veil on New Smartphone Program
Corroborating a recent tip from the rumor mill, Verizon has just launched its new smartphone upgrade program called Verizon Edge. In short, the largest U.S....
Men’s Fitness Increases Rate Base as It Vies for Space in Men’s Category
Men’s Fitness is increasing the paid circulation guarantee it gives advertisers for the first time since 2009 as it tries to capitalize on some new...
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There’s been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their...
Tectumedia – A new player to support start-ups with Programmatic Buying
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
Mobile Payments Catch a Cab in D.C.
Hailing, riding and paying for cab rides – at least in the nation’s capitol – is getting a lot easier. The team at PayAnywhere is...
HuffPo Co-Founder on Where He Thinks Tina Brown’s Daily Beast Went Wrong
Just in case you missed it, BuzzFeed Chairman Ken Lerer was the star of the full-page front-of-book Q&A in yesterday’s New York Times Magazine. (Though...
The Weekly Digital Marketing Update from CopenhagenINK (15-07-2013)
The Weekly Digital Marketing Update from CopenhagenINK Asia Digital Marketing News 3 Tips for Terrific Mobile Marketing eMarketer Expects U.S. Mobile Payments to Break $1...
Meredith to Turn Allrecipes.com Into a Print Magazine
Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday. The magazine will guarantee...
5 Cool Brand Instagram Videos
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
Ad Industry Proposal: ‘Do Not Track’ Should Let Us Track Anyway
With two weeks left until its own latest deadline to agree on “Do Not Track” standards for web browsers, a Worldwide Web Consortium working group...
Netflix in Talks for Another Season of ‘Arrested Development’
Netflix, the largest subscription video-streaming service, is in talks for another season of “Arrested Development,” said Brian Grazer, co-chairman of the production company, Imagine Entertainment....
How Verizon Is Using J.Lo, Kids’ Playgounds to Sell Smartphones to Hispanics
Across the street from the Jay-Z’s home court, the Barclays Center in Brooklyn, is a block-long billboard of Jennifer Lopez and her own new business...
Consolidation And The Rise Of Ad Tech Fatigue
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of “ad tech fatigue” can be seen everywhere...
