Adobe: Digital Marketers Struggling to ‘Reinvent’ Themselves
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day...
Tagged: new
CPXi Raises $30 Million in Funding to Fuel Growth of Programmatic Media and Programmatic Creative Technology and Services
Company Records $111M in 2013 Revenue, Promotes Jeff Hirsch to President and Adds Two New Board Members NEW YORK-March 27, 2014-Global digital media holding company...
JWT eyes majority stake in India based Social Wavelength
Adding to its digital offer in India, JWT is all set to acquire a majority stake in social media agency Social Wavelength. Founded in 2009,...
Taking on Google, AOL builds cross-screen programmatic offer
AOL is all set to launch a global programmatic advertising platform for brands, agencies and publishers. Dubbed as ‘One by AOL’, the platform will leverage...
Bill Jaris Named President of Realeyes
Will Grow “The Google of Emotions” in North America New York – Realeyes, an emotional analytics platform that measures how people feel while they view...
WPP to acquire mktg services agency XMKT Group in China
WPP has agreed to acquire XMKT Group, a marketing services agency specialising in customer experience management. Founded in 2010, XMKT Group has four key divisions:...
Unilever adds to digital duties parked with XM Gravity in Indonesia
Unilever Indonesia has awarded digital marketing duties for Lifebuoy, Pepsodent, Ponds Men and Clear to XM Gravity, after competitive pitches on all four brands. The...
American Eagle Outfitters awards social media mandate to TBWA’s DAN in HK
American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand its social media presence and strategy....
The Weekly Digtal Marketing Update @ Copenhagen INK (24-03-2014)
APAC Digital Marketing News Week in Review: Investors ask the wrong question Disrupt #16: Meet the buyers New FireChat App Takes Mobile Chatting ‘Off The...
#sowhoknew: Smatches or Watchputers?
Why is the new Google or Motorola smartwatch called the 360? Surely not just because its round? Hmm… Well, apparently that is the reason why....
TubeMogul looks to give insights on online video ads to advertisers
Digital video advertising software provider, TubeMogul, is offering any brand or ad agency a free tool that enables them to find out if consumers are...
To drive cross-channel campaigns, Innity launches mobile ad platform
Online media and advertising technology provider, Innity, has launched Engage+ Mobile – a suite of mobile advertising tools including mobile ad units and engagement metrics...
mediaQuark & Seed merge for audience data & programmatic trading
Two Singapore based startups have joined forces to form a real time media intelligence company. The new company will retain the name mediaQuark, and comes...
How USA Today reinvents for the digital world
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal...
As Metrics Fragment, Data Ownership Issue Gains New Urgency
This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology...
IPG Mediabrands and TubeMogul Partner to Launch Industry’s First Ad-Tech Apprenticeship
SAN FRANCISCO – IPG Mediabrands, the media arm of Interpublic Group (NYSE:IPG), and TubeMogul, a leading programmatic video advertising company, announced the launch of the...
