American Eagle Outfitters awards social media mandate to TBWA’s DAN in HK

American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand its social media presence and strategy.

“American Eagle Outfitters are young and fun, with a great adventurous spirit at the heart of the brand. We are thrilled to partner with them to help expand their social presence and guide them to optimal engagement with their target consumers,” said Joanne Lao, Managing Director TBWA\Hong Kong.

“We were very impressed with the experience and passion of the DAN Hong Kong team, and their strategic understanding for both digital and our brand. We are looking forward to working with them in creating new and engaging digital brand experiences in the region,” commented Linda Tam, Vice President of Brand and Consumer Experience.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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