Internet Week is Coming and So Is Aereo, Netflix, Yahoo and Buzzfeed
Is there an industry more impacted by tech than media? We think no, and that’s why on May 19, Day 1 of Internet Week New...
Tagged: new
Surprised only at the speed at which merger talks failed: Martin Sorrell on POG
“I hate to say, I told you so,” said WPP’s CEO Sir Martin Sorrell, who had reiterated various issues that the Omnicom and Publicis USD...
Omnicom, Publicis call off proposed USD 35 billion merger
The proposed USD 35 billion merger between Omnicom Group and Publicis Groupe has been called off. Publicis Groupe and Omnicom jointly announced that they have...
Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?
Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated...
How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
dmexco puts spotlight on programmatic video advtg in Singapore satellite
Programmatic has become the buzzword for the region. To add to that, the growth of video advertising is redefining the early impression of programmatic trading...
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Canon experiments with street screens in Hong Kong to support new launch
Canon is geared up to make some noise around the launch of Canon EOS 70D. A mid-range digital SLR camera, Canon EOS 70D, hopes to...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
VC-funded 99.co to put renters first in property search
With SG$700,000 in seed investment raised, a Singapore-based startup is hoping its online property search website will bring a fresh new approach to the property...
Data pick of the day: 42% online users seek sites to fund new projects
With concepts such as crowdfunding becoming a reality, it is evident that people are interested in helping to launch new projects via sites such as...
Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle...
Isobar builds on ‘liquid talent’ proposition for its China A-team
Isobar has made one more change to its leadership team in China, promoting Rohan Lightfoot to Managing Director of Isobar Shanghai. With the intention to...
TPS Food awards top brands to Y&R’s The Campaign Palace Jakarta
TPS Food in Indonesia has awarded four of its consumer snack and basic food brands to The Campaign Palace Jakarta, part of Y&R Group Indonesia....
Facebook Beefs Up Video Metrics
Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming...
Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
