YTL Comms’ Yasmin frontrunner for MDeC CEO job
With speculation rife over who will take over as the new head of the Multimedia Development Corporation (MDeC), YTL Communications executive director and former Microsoft Malaysia managing...
Tagged: new
EMC unveils new products to address tech megatrends
Storage systems maker EMC Corp has announced a series of new product releases on this week, with the aim to help organizations to better prepare...
Vevo’s ‘Post-Roll’ Mobile Strategy
Pre-roll may still be the primary ad unit on offer at Vevo, but the music video platform has an ear out for the sweet sound...
The New Star Of The Shopper Marketing Suite
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Wired: Online Ads Rake in More Money for Networks than Traditional TV
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going...
How Time.com is winning on Facebook
For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time —...
How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
Coffee with OMD’s Mainardo de Nardis: Of leading with example
For media agencies, the past year has been an interesting one. Some markets slowed down in pitching, while some became more active. Certain large businesses...
AXA-Tianping assigns media duties to Vizeum China
Vizeum China has won the media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
The Weekly Digital Marketing Update @ Copenhagen INK (04-07-2014)
Asia Digital Marketing News French World Cup team says ‘Yo’ to its fans with viral app Up, Up, and Away: Move to Mobile Hits New...
Facebook goes ‘inside’ fast growth mkts to offer scale to advertisers
In the last two years, Facebook has seen more than its share of headline space for the continued growth in its advertising revenues. What makes...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
Rakuten to acquire minority stake in AirAsia Japan
Tokyo-based Internet services powerhouse Rakuten Inc announced that it has agreed to acquire an 18% stake in AirAsia Japan Co Ltd, the new low-cost carrier...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
