MRC Video Viewability; Twitter Acquires TapCommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric,...
Tagged: new
4 disruptive technology trends impacting mobile advertising
Successful marketers understand that advertising must constantly evolve to reach targeted consumers at the right time on the right platform, and that brands cannot afford...
‘Asia is not ‘different’. It’s Asia…’
Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting...
Omnicom’s John Wren on tech, talent & moving forward
“We dated, though in a very traditional sense; most of the time accompanied by a proper escort in the form of an attorney or someone...
SapientNitro’s James Chiu heads to Razorfish China
In a bid to bolster its creative offer in the Greater China region, digital and technology agency Razorfish has appointed James Chiu (Chiu Mang Hoo...
How AirAsia’s dynamic creative push delivered higher ROI in Indonesia
Indonesia AirAsia, one of the low-cost carriers in Jakarta, is also amongst the sophisticated online advertisers. The company has utilised retargeting campaigns in the past...
Up, Up, and Away: Move to Mobile Hits New Highs
Remember that old song by the Fifth Dimension: “Up, Up, and Away?” Well, it would be a good theme song for what’s happening now. The...
The audiobook can get a breakthrough this summer – Riidr.com
While the e-book market in Denmark has grown steadily in recent years, audiobooks had a harder time taking hold. According to the research agency Epinion...
SE Asia consumers snap up tablets to spur 41% increase in volume sales
Media tablets continue to be in strong demand across the Southeast Asia countries of Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines in 2014 as consumers...
IgnitionOne Raises $20M To Shop For Mobile DSPs And Social Ad Startups
There are dozens of digital ad startups ready to sell in the mobile and social categories, and IgnitionOne aims to grab a couple. The company, which bought...
Announcing Our ATS New York Event On November 04
We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for...
Amazon Announces Fire Phone! First device targeted at Mobile Shopping
After many months of speculation and unending rumors, Jeff Bezos, CEO of Amazon, unveiled the Amazon Fire Phone last week. While the phone has some...
IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26...
After Maker Studios Acquisition, Disney’s Other Video Business Tries to Chart New Path
Disney’s digital video business is more than Maker Studios, the YouTube network it agreed to buy in March for $950 million. But until Disney bought...
MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board...
The marketing worked… Now what?
It’s already been half a year since all marketers evaluated whether 2013 had been a year of achieving our targets. Last year, we won new...
