How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Tagged: new
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
How top UK publishers label content recommendation ads
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
Epom (Kiev, Ukraine)
Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both...
Collaboration Is Key In The Market For Success
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
Mobile Versus TV; Optimistic Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered...
Trend Micro now out to make mobile gaming safer
To help combat the rapid rise of malicious and high-risk mobile apps, Trend Micro Inc has come together with mobile game developers from around Asia...
Unlocking the value of social media engagements during live events
The proliferation of mobile devices and social media platforms has caused a significant shift in the way consumers now experience live events. The conversations surrounding...
Making TV Smarter And More Actionable In the Multi-Screen Era
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers...
The Weekly Digital Marketing Update @ Copenhagen INK (14-07-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the last week. Enjoy!...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
Walmart: The New Media Agency
Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Gaming on the rise in Asia’s digital ad spending
Digital ad spends in the media and entertainment industry continues to grow at a double-digit pace, gaining a larger piece of the total digital ad...
Best Practices: How to Make a Campaign Go Viral
Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said...
