VMware doubles down with bundled hardware offerings
VMware Inc is stepping out of its comfort zone and navigating itself into uncharted territory with the introduction of new bundled hardware-based products, in a...
Tagged: new
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
AdMonsters Meetup: Advertising Week at The New York Times
Wednesday, October 1, 2014 The Multichannel Endeavor: Balancing Product Innovation and Workflow Efficiencies 7:00 p.m. to 9:30 p.m. Via Admonsters
How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
Sociomantic Labs, a global player in programmatic display advertising solutions for advertisers and agencies, helped leading Indonesian online retailer for everyday baby products, Bilna, exceed...
Mobile Marketing a Must, Not an Option Anymore
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According...
Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to...
What teenage social media users want from brands
Teenagers and tweens are profitable customers for companies to have, but modern teens are different from those that have come before them. Previously, if a...
Mobile RTB spend in China rises by 616% in Q2 2014
As the digital scenario, that is primarily driven by the mobile media, in China shapes up, real time bidding platforms are also seeing growth in...
Ozone Media partners with AppNexus to expand global footprint
Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its global presence. The...
Mozilla Offers $33 Smartphone for India Market
Mozilla Corp. began offering its first low-cost smartphone in India today for 1,999 rupees ($33), in a bid to build market share for its open...
The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)
Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and...
‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown
Lenovo is out to defend its championship title and it’s tapped Onion Labs to lead the charge upfield. The PC brand has teamed up with...
Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral...
Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes
A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely...
Merkle: “Addressability Is The Future of CRM”
Merkle’s been busy. Since 2011, the privately held CRM and database marketing agency has been on an acquisition roll: Brilig (data exchange); 5th Finger (responsive...
OMD Malaysia names Kelvin Lim as its new Digital Director
OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia...
