Businesses walk in‘To The New’ era of social media marketing
Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social...
Tagged: new
Khan Academy takes a branding leap
The Khan Academy embarked on its journey to revolutionize learning online nearly a decade ago with its stated mission of providing free education for everyone. Now it...
Get a Hands On Education at Ad Age Data Conference 2014
The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface...
What Next For Ad Tech’s Big Bang?
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first...
More than 300 entries compete for Socialathon Awards 2014
The countdown is nearly over. On August 22, 2014, the best of marketing on social media platforms will be recognised at the inaugural Socialathon Awards....
MetLife assigns creative duties to BBDO Honk Kong
BBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong. They will be sharing the roster with sister agency, Proximity Hong Kong,...
Why businesses should develop mobile first strategy
In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian...
Why Agencies & Intermederies Must Evolve With The Shift To Closed Ad Ecosystems And Marketing Automation
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined, has been aggressively pushing its...
The Weekly Digital Marketing Update @ Copenhagen INK (18-08-2014)
Asia Digital Marketing News Week in Review: Of dotcom business models ‘Brands aren’t people. And if they were, they’d hate ads too.’ WPP names Randy...
Mercedes-Benz Experiments – Can Science Sell Cars!?
What do cool science tricks have to do with the Mercedes C-Class? Admittedly nothing. The real point, and why the videos below make effective advertisements,...
ATS London: Brand Advertisers Go For Free
In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of...
WPP names Randy Duax as Talent Director, Asia
WPP has named Randy Duax as its new Talent Director, Asia. In his new role, Duax will be responsible for senior talent acquisition and talent...
JWT Singapore partners with Gigya to gain consumer insights
JWT Singapore announced that it has signed on as a solution provider with Gigya. This deal that marks the newest advertising agency partner to join...
Data pick of the day: Mobile rules online time in Saudi, Thailand
Smartphones and high speed mobile internet have enabled internet browsing on-the-go. According to Global Web Index, people in Saudi Arabia, Thailand, the UAE and Hong...
Ranveer Singh is now Ranveer Ching
Ranveer Singh, the new brand ambassador for Ching’s Secret, changed his Twitter name to Ranveer Ching!! The star has taken this unique initiative to further leverage his digital...
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
