In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop...
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June,...
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/05/2015
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Content marketing is here. It’s a significant channel and one that does not follow the rules of traditional advertising nor the processes associated with traditional...
Content From B2B Marketing Leaders Underscores Madison Logic’s New “Activate With Intent” Branding NEW YORK, NY – Madison Logic, the leading global provider of intent-activated...
Verizon Wireless’ purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion...
Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown...
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a...
The much awaited Asian edition of the immensely popular and most happening technology trade show, Consumer Electronic Show (CES) finally arrived in the bustling metropolis...
With more users beginning their product searches on a mobile device, Google is always looking for ways to improve the mobile purchase experience. The insertion...
One of Australia’s hardest men – Barry Hall – is urging Australians to find their softer sides this winter, in a new Kleenex Facial Tissues...
The post State of the Industry: How content marketing and native will drive a new era of engagement appeared first on Digiday. Via DigiDay
“The perfect music should always be just a touch away,” said Spotify CEO Daniel Ek at a news conference last week. So if that’s the...
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