Week in Review: Enter a tycoon and a new fund
Karamjit Singh focuses his thoughts on the startup scene, which welcomed Singapore’s billionaire investor Peter Lim, Cradle’s overdue seed fund, a look at how the...
Tagged: new
Malaysia’s ChristyNg adds new dimension with bespoke shoes
A request from an American bride sparked a new mission for the ChristyNg team, which in turn led to the fashion company designing a 3D...
ZALORA grows customer base by 17% with programmatic advtg
Fashion e-tailer ZALORA wanted to grow its customer base in South East Asia by acquiring new customers via programmatic display advertising across mobile, desktop and...
APAC leads mobile-first business strategy globally
About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe....
Facebook introduces Facebook Lite app
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
Nexmo boosts leadership team; appoints new CMO & CFO
Nexmo has appointed a chief marketing officer and a chief financial officer to help support its record-breaking growth. The cloud communications space is expected to...
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Mind the consumer-brand gap
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Dentsu Aegis Network acquires majority share in Flexmedia
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
Data pick of the day: Why Kakao acquired Path
Outside of China, Facebook has considerable influence over the instant messaging market – with either WhatsApp or Facebook Messenger typically topping the table in most...
MMA Touts Jury and New Categories for 11th Annual Global Smarties
The Mobile Marketing Association (MMA) has just announced the jury and updated categories for the 11th Annual Global Smarties awards program. According to the organization’s...
Genesis Media Teams Up With Moat To Push More Viewable Video Impressions
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
GroupM Appoints David Grabert as Global Director of Corporate Communications
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
IPG Mediabrands boosts global leadership team
Henry Tajer, recently appointed Global CEO of IPG Mediabrands, has announced several key positions to bolster his global leadership team – in a move that...
Here’s what you missed at the first CES Asia
Three days of incredible energy on the packed show floor came to an end as CES Asia promised to return in a bigger and better...
