Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing
Next Tuesday, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar expected to deliver an abundance of insight into the...
Tagged: mobile
ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Mediabistro Announces Launch of Inside Social Marketing Conference for December 3-4, 2013 in New York City
Inside Social Marketing 2013 NEW YORK – Mediabistro Inc. (Nasdaq:MBIS) announced the launch of a new social media marketing event, Inside Social Marketing, to take place on December...
Retailigence Selected by AlwaysOn as an OnMobile Top 100 Winner
Recognized for creating new opportunities in mobile technology REDWOOD CITY, Calif. – Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced it has...
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
Multichannel is the Marketing Multiplier: Global Report Shows Cross-Channel Advertising Triples ROI for Brands
137% increase in multichannel brands in 2013; Cross-channel consumers convert 24% more REDWOOD CITY, Calif. – In 2013, there has been a 137% global increase in...
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
WhitePages Wants to Help Marketers Comply with New FCC Regulations
The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply...
Apple Appoints Powerful British Exec as New Head of Retail
Following an extensive search that lasted much longer than anyone expected, Apple has finally secured a top-tier talent to lead the company’s juggernaut retail operations....
Nielsen Vice Chair Susan D. Whiting to Retire
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors. This latets news follows the...
Meyers Launches ‘Game Changing’ App for the Housing Industry
On Monday, Meyers Research shared details with MMW of its latest launch – Zonda. Zonda is the first mobile app of its kind dedicated to...
Triton Digital Partners with Lotame to Streamline Audience Targeting
Partnership Enables a2x Advertisers to View Targeting Data from Multiple Third-party Sources in a Single Interface LOS ANGELES – Triton Digital, a leading technology provider for...
MeetMe Teams With Beanstock Media For Web-based Yield Optimization
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
Nielsen Acquires Arbitron
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully...
Mendel Senf, CEO of YD, Discusses Recent Fund Raise, Building Proprietary Tech & Positioning to Client Direct
There is a lot of heated debate around the clash between ad tech vendors and agencies — and the battle for client direct business. However, in...
