Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
Tagged: mobile
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one...
Malaysia’s mobile space: No 1 position up for grabs
The mobile operator industry in Malaysia is in flux. Goh Thean Eu crunches the numbers to see if there can be some clarity on who...
Data pick of the day: 77% online users seek video clips
Video clips have been singled out as one of the most popular form of online content consumption for a while now. Many companies have pointed...
Outbrain names Tom Foran its first Chief Revenue Officer
Outbrain, a content discovery platform, has elevated Tom Foran to the newly created position of Chief Revenue Officer. Mr Foran was formerly the General Manager...
MediaCom And Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started...
BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe
Industry’s leading video ad platform builds new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility and meet growing demand in...
Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
Tesco-Sociomantic: The perfect marriage?
Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be...
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Global Mobile Awards – Winners Announced!
Recently 85,000 people transformed Barcelona into the veritable mobile capital of the world. There was so much going on – from the growth of mobile...
Mondato Summit Europe
8 to 9 April, 2014 Canary Wharf, London, UK Mondato Summit Europe is an exclusive C-level mobile financial services (MFS) conference with an emphasis on...
Talent, balance, tech: 2014’s biggest challenges for media
As is the case with any aspect of the communication business, media too is facing challenges of its own. Various concerns confront industry leaders. While...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
