‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Tagged: mobile
Flipkart raises USD 700 mn, files for conversion to public company in SG
Indian e-commerce website, Flipkart, announced a USD 700 million investment with new investors: Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar...
Making mobile video ads buffer-free
India-based Smile Vun Group (SVG) recently acquired mobile video technology platform Seventynine and digital agency Networkplay from Gruner+Jahr. With the acquisition of Seventynine, SVG Group...
Now, App Publishers can finally understand who is using their app!
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to...
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
Mobile to lead to organisational, cultural changes
While executives consider mobile as strategic, only 35 per cent of marketers said they have the budget they need to support their initiatives, according to...
Singapore Xmas shopping surges in November
Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top...
Can Mobile Operators Strike Back in 2015?
Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact...
The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In-Store Offers to Shoppers
Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore....
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
Global brands move into SE Asia programmatic video market
The programmatic video advertising company, TubeMogul, said Southeast Asia’s programmatic video advertising market swelled in size in the third quarter, buoyed by premium publishers delivering...
Reliable and seamless connectivity a concern for 2015
With Asia becoming mobile-first this year and the unprecedented adoption rate of mobile devices in the enterprise landscape means that wireless access is now more...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which...
