Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Tagged: mobile search
Inside IBM’s $100 Million Digital Marketing Investment
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
U.S. Media ad spending – where it goes
We read so many numbers each day about the size of the advertising market, the size of the display market, the size of the mobile...
Adobe: Digital Marketers Struggling to ‘Reinvent’ Themselves
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day...
85% viewers prefer computing devices to traditional TV in China
China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United...
Carat China looks to connect the offline & online with Magic Box
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
Opera Mediaworks Preps For Acquisitions
Mobile ad startups take note: Opera Mediaworks is revving up its acquisition engine. Spun out from the Norwegian browser company Opera Software last year, Opera...
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
New FireChat App Takes Mobile Chatting ‘Off The Grid’
This week, MMW was privy to a sneak peek at a groundbreaking new app from Open Garden, a San Francisco-based startup with an appetite for...
Would you like some insurance with that phone?
Tecprotec offers a range of insurance products for mobile phone loss, damage and theft, all geared towards getting customers back to mobile lifestyles as quickly...
MyHero seeks to enable neighbourhood heroes
Mobile app to empower positive actions and safety in neighbourhood communities Via DNA
China Mobile Internet Use Gains Sophistication, Hits Roadblocks
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into...
Why your mobile apphas to work RIGHT!
These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food,...
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Malaysia’s mobile space: No 1 position up for grabs
The mobile operator industry in Malaysia is in flux. Goh Thean Eu crunches the numbers to see if there can be some clarity on who...
