AdExchanger | Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize...
Roughly 60 per cent of all email is spam. That’s a pretty scary statistic right? But given the veritable tsunami of the stuff that’s dropped...
Southeast Asian consumers continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence...
AdExchanger | Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative...
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
AdExchanger | WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but...
Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to accessing this audience through mobile...
Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers. Mobile apps are no longer really optional for leading retailers, having a...
Rohit Ohri, CEO, Dentsu Asia Pacific (ex Japan) has resigned after four years at the company. Mr Ohri who joined Dentsu in 2011, after 21...
The tech revolution continues apace in South America, as it does around the globe. Now comes this news: Thinspace Technology Inc., a global provider of...
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
VMware Inc said that it has centralised its Business Mobility solution sales team in Asia Pacific, which be led by Sanjay Deshmukh, general manager of...
AdExchanger | A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly...
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
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