IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Tagged: mobile search
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
Mobile now accounts for 49.7% of China’s retail ecomm sales
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
Perion’s Growmobile Previews Expanded Mobile Marketing Solution at Casual Connect San Francisco
TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities...
Mobile Marketing Driving Back-to-School Digital Shopping Surge
Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings of a new survey, 89%...
The State Of Opt-Outs: Not Pretty For Privacy
AdExchanger | As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t...
Vietnamese are mobile first on Facebook
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The...
#sowhoknew: Bad things happen to good robots…
The Terminator movies would have you believe that humankind should be very afraid of robots. But given the sad demise of hitchBOT, found beheaded and...
Jack in the Box bags Socialathon Independent Agency of the Year
Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015. The jurors screened over...
PHD India is Network Agency of the Year at Socialathon India ’15
The star-studded award night of Socialathon India 2015 saw PHD India walking away with the top honour – Agency of the Year (Network). The jurors...
IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage...
CraveOnline Site Relaunch Checks Off Advertising Wishlist
AdExchanger | When Evolve Media’s male lifestyle site CraveOnline relaunches Thursday with a new look and voice, it hopes to improve its advertising products by...
Mcommerce sales near $15 bn in South Korea
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total,...
How did SG50 play out on social media?
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
