It finally is Dentsu Aegis Network in China with new leadership structure
Dentsu Aegis Network has set up a new management structure for its business in China with the objective of integrating the two brands completely as it has...
Tagged: mobile gaming
Danone AQUA puts together Indonesia’s first ‘Instagram hunt’
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Pavilia Hill, NWD, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill project was looking for something distinct to make...
Pavilia Hill, Innity partner for ‘audience-driven’ mktg push
As Hong Kong’s residential property market sees the emergence of different kinds of offers, The Pavilia Hill, a New World Development (NWD), project was looking for...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
Do You Fully Understand the Art of Engagement Marketing?
Marketo recently released a white paper entitled The 7 Principles of Engagement Marketing and, to that end, published a corresponding piece at VB about this...
The burgeoning ‘Middlescents’ class in Hong Kong
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
New opportunities ahead as mobile onliners set to reach 173 mn in India
Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according...
Isobar appoints Sven Huberts as its APAC Regional MD
Isobar has named Sven Huberts as Regional Managing Director, Isobar Asia Pacific. Based in Singapore and reporting to Jean Lin, Global CEO Isobar, Mr Huberts...
Yahoo’s acquisition spree adds Cooliris to the mix
After barely a fortnight of bringing programmatic video ad platform Brightroll into its fold, Yahoo has now acquired start up photo app maker Cooliris. Founded...
Remarketing: Crossing the lines between relevance & nuisance
Are you constantly notified with an automated advertisement of a product or a service that you may have checked on earlier? This marketing strategy, termed...
No names please: Hilton’s discrete approach to data-driven marketing
All hotel guests expect a certain level of discretion, but they’ve also grown accustomed to a certain level of personalized service. And that service is...
Rubicon CEO On Adding “Guaranteed” To Automation
It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform....
More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe, mobile sales on Thanksgiving day this year are expected to increase to 31%, up a whopping 10% from last...
