OpenX Introduces Consumer Grade User Experience to Forecasting
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
Tagged: mobile gaming
Fatfish seeks to list its mobile games investments on ASX
Internet venture accelerator Fatfish plans to spin off its mobile games studio investments as a separate entity, and subsequently list it on ASX, writes Goh...
ExchangeWire Weekly Research Round Up
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research...
How big data gave TV ads a new lease of life
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
T-Mobile’s Latest Promotional Ploy: Free Netflix
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
There’s More To Telco Data Than Brand Advertising Opps
Mobile carriers don’t lack for data. Consumption habits, location, usage, email address, physical address, behavior – it’s all there in deterministic black and white. But...
SXSW Accelerator Award Winner Mats Horn Touts Tinitell in MMW Exclusive
mobileStorm CEO Jared Reitzin called it like he saw it. Last week at SXSW, Reitzin told Tinitell creator Mats Horn that the wearables innovator would...
Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar
In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives...
Marketing lessons in the Philippines from Unilever, McDonald’s
One of the fastest growing markets in the region, the Philippines, is attracting all the right remarks –excellent market, upside in market development, consumer growth...
AOP chair: ‘Alliance will give publishers strength of scale’
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance – or co-op – that is to be powered by AppNexus,...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Simplify, not complicate digital mktg, says Unilever’s Rahul Welde
It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked...
Hilton Worldwide: ‘We’re Constantly Refining Our Attribution Model’
If you’re looking for a last-minute hotel in Times Square, who ya gonna call? Google hopes you’ll simply do a quick search. The company has...
Services startups: A trend that is sweeping up?
There has been an explosion in the number of services marketplace startups offering users everything from house cleaners and laundry services to handymen, all accessible...
SXSW 2015: What’s Topped Twitter Out of Texas So Far?
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now...
