fastacash raises USD 15 million Series B funding
fastacash, a Singapore-based fintech firm, has raised USD 15 million in Series B funding from international investors, one of the largest Series B till date...
Tagged: mobile gaming
Singapore Airlines most associated with SG50
As the 50th anniversary celebration weekend approaches, Singapore Airlines came out to be the number one brand associated with SG50 during January 1 – July...
Apsalar Introduces Apsalar Audiences for Facebook
New service of the Apsalar Mobile DMP enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Malaysia: Smart devices to drive content creation demands
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
Can You Buy Influence? Yes, Say Marketers Who Pair Up with People for Content creation, Promotion
People influence other people. That’s not exactly a new revelation. But recent analysis does show that it’s still working — even in the digital age...
Audi Debuts New Vertical Video Ad Format by Celtra
Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform...
5.3 bn mobile rich media ads were wasted in Q1 2015
About 5.35 billion wasted rich media ad impressions on mobile devices in the first quarter of 2015 alone, a Sizmek report highlighted. This is due...
Will Facebook’s suggested videos cause stir in TV industry?
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Mobile leads the way for FB traffic in Hong Kong
About 83 per cent of all content posted by Hong Kongers on Facebook during summer last year was via their smartphone, according to a global...
Shripad Kulkarni is Vizeum’s India MD as S Yesudas pursues new role
After serving as the Managing Director of Vizeum India for over six years, S Yesudas, has decided to pursue new interests, moving on from his...
Ronita Mitra quits Vodafone India
Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the...
UDigital names digital media venture Arré
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name. The venture is called Arré. The...
Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
SE Asians most likely globally to trial new product offerings
Southeast Asian consumers lead globally in the affinity to invest new products. Around 73 per cent consumers in the region say they purchased a new...
