Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
Tagged: mobile gaming
Malaysian telco price war cannot be sustained: Analysts
The intense price competition amongst Malaysian mobile operators is likely to be temporary – at least, that was one of the main key takeaways from...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of...
In China, over 50% of time spent with media will be on digital
In China, digital will account for 50.4 per cent of adults’ daily media time this year. This is a first for China and is higher...
Dracula, Foo Fighters dominate Aussies’ FB conversations in June
In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one...
SITO Mobile Acquires Hipcricket’s Mobile Advertising Business
Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that...
More than 1/3 of Millennial Moms Now Reachable by Beacons
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
Advertisers and agencies lagging on mobility: BuzzCity
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really...
WPP takes horizontality on ‘ground’ with Shanghai Campus
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
APAC Brands Struggling to Measure Mobile ROI
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile...
Verizon Vice Deal; Nielsen International
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
