#sowhoknew: How would you answer the World’s toughest interview question?
The toughest question asked at an interview is posed by Facebook according to a recent Business Insider article. Why? Because Mark Zuckerberg will… “only hire...
Tagged: mobile gaming
Futuristic Smart Tech Aside, It’s The Handshake That Gets Deals Done At Mobile World Congress
AdExchanger | When Adam Warburton – head of mobile at British foreign currency exchange company Travelex – came to Barcelona for last year’s Mobile World...
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
That Emoji Ad Network: The Global Scale of Emotional Targeting
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress....
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna. Per the organization’s announcement shared with...
Fyber Launches Open Mediation Program
Delivers Maximum Publisher Value Through One Platform with Open Access; Integrates Tapjoy as First Partner BERLIN – Fyber, a leading mobile advertising technology platform, today...
#sowhoknew: Why this kids puzzle is driving the internet bananas?
This simple brain teaser has taken Facebook by storm. Now it’s infiltrated LinkedIn as well. But why? It’s so easy to solve. Or is it?...
Euro Carrier Three Is Latest To Embrace Network-Level Ad Blocking, Signs With Shine
AdExchanger | British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial...
‘Mobile Is Everything’: MWC 2016 Will Feature Major Product Debuts
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
Mobile impressions double in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
OMD Brisbane bags Volvo Group Australia
OMD has been appointed as the media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands. The news follows an...
Official Launch Date for Google AMP Confirmed
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct...
