Facebook adds video support to lead ads
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
Tagged: mobile gaming
Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their...
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising...
#SoWhoKnew: Just (Don’t) Do It… are Maria Sharapova’s sponsors too quick to ditch her?
Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That’s astounding in itself but the alacrity with which key sponsors such as Nike,...
Wildlife Reserve & POSSIBLE partner to combat illegal wildlife trafficking
The illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
Jun Group Promotes Corey Weiner to President
NEW YORK – Jun Group, the leading mobile video and branded content advertising platform, today announced the promotion of Corey Weiner to president. One of...
Survey Shows Explosion in Usage of Ad Blockers
Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults...
How effective are your Instagram & mobile app ads?
While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted...
Facebook has 3 million advertisers now
The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There...
ZALORA helps men to find the right gift with new campaign
Research has shown that 86 per cent of men tends to give women the wrong gift in the month of love (February). In order to...
Leanplum: Mobile Marketers Struggle with Relevancy
Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study on Tuesday — info that should serve as a wake...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
Danny Chan returns to Wunderman China
Danny Chan has returned to Wunderman as its Executive Creative Director for China, which includes all of Wunderman and AGENDA agencies in the country. Wunderman...
Komli Media renews partnership with Twitter in India
Komli Media, now a part of India’s SVG Media Group, has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this...
Teads Announces Record Revenue for 2015
Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year...
