Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
Tagged: mobile gaming
Two-fold increase in digital wallet users in APAC: Survey
With m-commerce on the rise, digital wallets are also gaining acceptance in the APAC market slowly. A recent survey by MasterCard highlighted that one in...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
What does FB-owned Parse closing mean for app developers?
Recently, the news broke that Parse is shutting down. With Parse retiring its service, many developers are wondering how to find a tool they can...
Wednesday Webinar: Everything is Changing in Mobile Marketing
Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter...
The rise of the agency over-planner
The New Year, as always, brings us many trend predictions. As I read through them all, I wonder if everyone is trying too hard –...
Australian brands struggle with social media content creation: Survey
The number one challenge for businesses in Australia using social media is content creation, according to a survey conducted by Hootsuite. As many as 30...
SOOMLA Reveals Pay Likelihood to Increase 6X After First In-App Purchase in New Q1 2016 Mobile Gaming Insights Report
TEL AVIV, Israel – SOOMLA, an innovator in mobile gaming analytics, today announced its latest Q1 2016 Mobile Gaming Insights report, which illustrates user spending...
China’s Big, But Is It A Golden Opportunity? Musings On The Opera Acquisition
AdExchanger | China is a market that gets people excited – a largely untapped potential audience of more than 1 billion people. It’s certainly one...
OMD tops Gunn Report; Coca-Cola leads advertiser list
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
AT&T Joins Verizon in Race to Meet Demand for Mobile Movies, Sports and More
AT&T is joining the mobile speed race with Verizon Communications, outlining plans for faster wireless technology to meet the increasing demand for sports, movies and...
What kind of dog are you? Microsoft’s Fetch answers the question you never asked
The Internet + dogs = viral success for Microsoft. Once again, people are willingly using a Microsoft app and it can’t get enough of it....
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are...
#mavericksindigital: Is IBM a new threat for digital agencies?
To most of us when we think of IBM we tend to associate themes like mainframes, storage, security and infrastructure among others. Not really the...
