Darren Yuen named Carat Malaysia CEO
Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities. A pedigree...
Tagged: mobile gaming
Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
VIDEO: Modern Casino Marketing Webinar Hosted by mobileStorm and Indigeony
Earlier this month, our sister site mGamingWatch presented an instructive webinar called “Modern Casino Marketing” hosted by mobileStorm and Indigeony. In the presentation, attendees gained...
Ask the expert: Can mobile programmatic truly deliver?
It is true that there are some limitations to programmatic mobile when compared to desktop. Generally speaking, post-click (or tap) attribution on mobile is lower...
Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says
A report from GroupM shows just how fast China’s advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for...
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
Apple News Goes Native: Ads That Look Like Stories Soon to Hit News App
“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports...
Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Ooyala Video Index Shows Mobile Video Consumption Is Dominant In Asia-Pacific As Programmatic Trading Booms
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a...
WFA changes global leadership team; new VP for APAC
Members of the World Federation of Advertisers (WFA) have appointed new members to the global leadership team, naming Sameer Desai, Head of Consumer Healthcare, Asia,...
Ooredoo encourages fans to #StandForGood
Following on Ooredoo’s ‘Simply Do Wonders’ advertising campaign with Lionel Messi, the company launched ‘Together We Do Wonders’, a sequel to the award-winning campaign, which...
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Automated Guaranteed: The Industry Game Changer
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in...
A/B Testing Is An Ongoing Process For Deal-Finder App Retale
AdExchanger | Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo,...
Merchants need to improve the mobile shopping experience
Many sectors are under-performing and have a long way to go to in delivering the optimum consumer experience. Mobile has become central to the consumers’...
