Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
Tagged: mobile application
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
U.S. Robocalls Surge 43 Percent; One Billion Calls in November — Mostly from Debt Collectors
Are robocalls a thing of the past? Don’t bet on it. In fact, an estimated 980.8 million robocalls were placed to U.S. phones in the...
Equity For Tech: Motherly Pairs With Quintype For Data-Driven Publishing
AdExchanger | Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building...
A Look-Back On 2015 Trends
In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that...
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Maxus Vietnam names Kishan Kumar as MD
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
Digital Ad Revenue Sets New Quarterly Record, IAB Says
Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector’s highest quarterly spending on record, beating the previous...
Ooyala Q3 2015 Video Index Reveals Europe Outpaces Global Online Viewing On Mobile Devices
New Ooyala report highlights sports viewing patterns around game day to improve revenue and engagement; programmatic trading sees 100 percent growth quarter over quarter London...
Display advertising driving digital ad spend; Programmatic vital to future of digital
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Mobile is up, desktop is down and mobile search is surging
The post Mobile is up, desktop is down and mobile search is surging appeared first on Digiday. Via DigiDay
#mavericksindigital: Online video, the next boom for Japan
Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media...
Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
Facebook unveils new tools for customer communication for Pages
Over 50 million businesses globally use Facebook Pages now to connect with their customers. With more and more people communicating with Pages, Facebook has launched...
