Audience data usage declines by 7% in APAC in Q3 2015
Data spend across Asia-Pacific decreased by seven per cent quarter-on-quarter in Q3 2015, driven by Australia, according to figures releases in the Eyeota Index. This decline...
Tagged: mobile application
Beat Ad Blocking by Leveraging Mobile Data
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into...
Nestlé’s R Chandrasekar to keynote at India’s Top Digital Planners
The year 2015 is marked with numerous milestones for Nestlé India. Whether it was the continued celebration of completing over 100 years in India to...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Retailers Are Offering More Coupons Than Ever This Season
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
Attention Marketers: Millennials Going Mobile for Christmas Shopping
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season....
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Ad Blocking Is an (Unexpectedly) Big Issue in China
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Collision & Convergence – Hype or Reality?
Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests...
Facebook launches APAC’s first SME Council in India
In a bid to get more small and medium enterprises (SMEs) on the platform, Facebook has launched the first SME India Council in Asia Pacific....
APAC: 90% ad professionals use programmatic for mobile
The majority of programmatic adopters within the APAC region use programmatic for mobile and video – giving it a much higher use ratio than the...
Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
Double Digit Growth in Video; Rich Media Trumps Banners
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Another ‘carrot’ for publishers on Facebook – Instant Articles
Facebook has beta launched Instant Articles across Asia. As more people get their news on mobile devices, Facebook looks to offer a faster and richer...
Organisations lack resilience to succeed, admit CEOs
A worrying gap in the capability of firms to maintain long-term growth seems to the key topline of a report by The Economist Intelligence Unit...
