A New Silicon Valley in India? Storm Ventures Launches $10M Fund For Startups
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s...
Tagged: mobile application
Chinese New Year: Using social media to engage audience
For retailers in Singapore and Malaysia, the Chinese New Year (CNY) period is one of the busiest in the year. According to data released by...
Yahoo launches native ads via BrightRoll Exchange
Yahoo, Inc. has rolled out programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will...
Verizon introduces new scheme that lets brands subsidize your data plan
Verizon Wireless is joining the list of carriers offering its data-hungry customers an ad-supported alternative. Launching in beta today, the company is rolling out a...
Markup DSP Model Detrimental to China Ad Market
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers....
2016: The year mobile ad tech takes a giant leap forward
In the world of online advertising the year 2012 was perceived as the ‘year of mobile’ which has also been one of the ongoing discussions in...
Alex Khan promoted to Asia head for AOL
Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia. “Asia represents...
Gameloft Advertising Solutions and AppNexus Announce Global Partnership
– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
SnApp Builds 1,000 Mobile Apps in a Day for Real Estate Agents
SnApp, a developer of mobile applications for real estate agents, is tearing it up these days. In one spectacular feat, SnApp successfully built 1,000 mobile...
#sowhoknew: Is telling lies at work acceptable?
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
Malaysians prefer a smooth UI & fresh content for video viewing
Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh...
MRC: 2016 Will Be The Year Of Mobile (Viewability)
AdExchanger | With desktop viewability measurement and the invalid traffic detection and filtration situation starting to get under control, the Media Ratings Council is focusing...
Internet Marketing Remains a Safe Bet During Economic Uncertainty
Released yesterday (14, January), the Q4 2015 IPA Bellwether Report showed that UK marketing budgets went up marginally in Q4 2015. Despite this marginal increase, growth has now been sustained for...
Welcome to the Year of the Customer
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
D&AD Awards 2016: New ‘festival’; APAC jurors continue to play big role
The D&AD 54th Annual Professional Awards are getting ready for another year of focussing on innovation and design and the role these play in achieving...
B2B Marketers Believe Content Marketing is Name of the Game
According to a new eMarketer report, content from B2B marketers will surge in 2016. “With this amplified emphasis on content marketing, these marketers have evolved...
