ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Big Data is regularly presented as a panacea to many of the challenges faced by the advertising industry such as campaign measurement, tracking and effectiveness....
A popular American pastime after Thanksgiving dinner used to be waiting in line at your favourite retail outlet for the annual Black Friday sales. Now,...
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
One of the most central elements of Twitter’s brand DNA and sheer personality has always been its text limit of 140-characters. That was part of...
In 2016, smart marketers will adopt more sophisticated online and mobile media plans to improve synergies across the overall media mix, according to Millward Brown’s...
Fyber and Heyzap Reach Over Half a Billion Monthly Active Users Globally BERLIN, Germany – RNTS Media N.V. (“RNTS”), the parent company of Fyber GmbH,...
Sansan, one of Japan’s cloud-based business card management services, today announced it has secured SGD 24.2 million (USD 16.9 million) in Series C funding to...
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
This week, the CTA published its latest U.S. Consumer Technology Sales and Forecasts semi-annual industry report. The insightful report, as always, reflects U.S. factory sales...
As the annual CES tech-fest in Vegas takes it’s final roll of the dice, it’s time to decide whether the 2016 event came up ‘aces’...
There is a traditional emphasis on a brand’s visual identity – its logo and colours, its typography, its visual system, its ‘look and feel’. An...
Netflix launched its service globally, simultaneously bringing its Internet TV network to more than 130 new countries around the world. The company made the announcement...
Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director. Ms Martinez joins from Head of Strategy at Ogilvy &...
More than 90 percent of IT Decision Makers (ITDMs) see enterprise mobility as the critical function for customer engagement, competitiveness, and operational productivity in 2016....
Luxola, a beauty e-commerce startup newly acquired by LVMH, is an online beauty destination that delivers products to people’s home. Luxola first launched in Singapore...
More
