hipages tells Aussies to be the ‘Master of all Trades’
hipages.com.au, Australian site for finding and hiring tradespeople, has launched its first ever major consumer brand campaign, in a large-scale national push developed and executed by...
Tagged: mobile application
2016: The year for publishers
There was a time where new-age digital publishers were ahead of their traditional counterparts when it came to traffic growth. But things changed quickly, and...
Facebook’s ad revenue grows 57%; mobile leads the way
Facebook saw an increase of 81 per cent in mobile ad revenue which reached USD 4.5 billion in the fourth quarter of 2015, up 81...
The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech...
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Facebook extends Audience Network to mobile web
In a direct challenge to Google, Facebook has now extended the Audience Network beyond apps to include mobile web support. This is a major move...
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads
AdExchanger | Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd,...
A Chinese perspective on WhatsApp for Business: A future WeChat?
Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite...
AOL debuts an ‘All-in-One’ publisher platform
AOL has launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years,...
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
#sowhoknew: Why failure is the key to success
In the movie Apollo 13, the NASA flight director is famously quoted as saying, “failure is not an option”. Well, in business, there are so...
Overcoming Technical Barriers to Creative Innovation in Programmatic Advertising
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction...
Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
Verizon – One to Watch for 2016
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for...
Facebook enters the sports arena with its own live hub
Getting into the games business, Facebook has now launched a new live feed for sports, or a ‘Sports Stadium’ as it calls it. The hub...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
