UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Tagged: mobile application
Tencent appoints PubMatic as monetisation partner
PubMatic, the marketing automation software company for publishers, will become one of the partners for Tencent Online Media Group (“OMG”) to identify and optimise global...
Yahoo to layoff 15% workforce after $4.4 bn loss
After Yahoo came out with its fourth quarter results for 2015, CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. The company reported...
How Digital Video Is Developing In A Political World That Prefers TV
AdExchanger | Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for...
Fansided Tackles Mobile Monetization With Next-Gen Deep Linking
AdExchanger | Publishers are always on the hunt for new ways to monetize without killing the UX. It’s a continual challenge, said Matt Blake, chief...
Hugo Boss appoints SapientNitro as its digital lead agency
German premium fashion brand, Hugo Boss, has taken SapientNitro, part of the Publicis.Sapient platform, on board as its new digital agency, to enhance the omni-channel...
Carat APAC promotes Kevin Walsh to Managing Director
Media veteran Kevin Walsh has been promoted to Managing Director of Carat Asia Pacific, a newly-created role which reflects Carat’s rapid growth and its continued...
Digital Media on Par with TV as Primary Source of Information on Political Candidates and Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research
U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile ‘Political Influentials’ Much More Reliant on Digital Media than TV PALM DESERT,...
What Does the Rise of the Visual Web Mean for Traditional Ad Formats?
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured...
64% of Brazilians Use AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to...
IBM Closes Weather Co. Deal, Updates Brand’s Logo
IBM” image=”http://%%img_server%%/images/bin/image/x-large/TWC_IBM_Logo20160129.jpg” url=” ” /> IBM said Friday it closed the deal to acquire The Weather Company’s B2B, mobile and cloud-based properties. This includes weather.com,...
Programmatic in the Nordic Markets: A View From Inside
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
Alibaba’s revenue jumps 32% despite China slowdown
Alibaba posted strong results in the fourth quarter of 2015, despite the slowdown in the Chinese economy. The revenue for the Chinese ecommerce giant was...
