Twitter’s revenue grows despite decline in user numbers in Q4
Twitter’s advertising efforts have paid off in the fourth quarter, as its total revenues grew to USD 2.2 billion, up 58 per cent year over...
Tagged: mobile application
Facebook now automatically adds captions to silent video ads
People now watch 100 million hours of video on Facebook every day. However, it is still a challenge for marketers and Facebook that 80 per...
Sizmek gets Imran Masood on board to lead sales in Australia & NZ
Sizmek, the open ad management company for omni-channel campaigns, has appointed media and advertising industry executive, Imran Masood, as Sales Director for the company’s Australia...
Victoria’s Secret Sued for Sending 100 Unrequited Text Ads to California Man
A California man isn’t feeling the love. In fact, he’s suing Victoria’s Secret for purportedly bombarding him with about 100 unwanted text message ads in...
The Technology is There to Deliver Programmatic Across More Channels Than Currently Use It
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International, discusses the broader applications of...
MindShift Interactive to handle Meru’s digital duties
MindShift Interactive, an Insightful Digital Outreach agency, will be handling the digital mandate for Meru Cabs, which is known as one of the first companies...
#DigiTales: Memes and Millennials. The ultimate inspiration to make Super Bowl Commercials go viral?
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent Kay (Tommy Lee Jones) uses supermarket tabloids looking for tips...
Using social to engage with SEA consumers on CNY
Lunar New Year is an important time for many of us in the region. It is a time of celebration, family get-togethers and new beginnings. Social...
What are Singaporeans thinking about this CNY?
With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join...
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
A new survey from StrongView, a provider of enterprise email marketing solutions, and its parent company Selligent, a provider of omnichannel marketing solutions, has revealed...
New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US;...
Sandeep Amar takes up Chief Executive’s role at India.com
India.com, (India WebPortal Private Limited) has elevated Sandeep Amar, to be its new Chief Executive Officer. He has spent more than 20 years in the...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
Adblock Plus Now Available on Samsung Mobile Devices
Newest Android 6 (Marshmallow) Download to Enable Adblock Plus for Samsung’s Mobile Browser Adblock Plus, the #1 most popular browser extension for blocking annoying online...
TD Ameritrade Is Starting To Bank On Mobile
AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be...
DNA on BFM: Spectrum refarming roils telcos
Mobile telcos are in turmoil and Karamjit Singh’s blood boils in this week’s shortened DNA’s Tech Talk segment on BFM. What on earth is going...
