Mobile messaging becomes marketer’s key tool for digital disruption
Asia Pacific will turn to mobile messaging apps for engaging customers. There are more than one billion users combined on various messaging apps like WeChat,...
Tagged: mobile application
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
Entrepreneurship: APAC social media agencies’ key differentiator
APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge,...
Mall culture puts Singapore ahead of global ecommerce game
One of the biggest changes currently happening in the world of retail is the introduction of omnichannel services. In the hope of optimising consumer experience,...
New Cross-Device Messaging Tool Is Big For Kahuna
There’s nothing more cliché in the ad world than the phrase “right message, right time.” But as the cross-device game heats up, it’s a platitude...
RIP Nokia, long live Microsoft Lumia
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That...
Mobile messaging mktg: Of the fine line between effective & intrusive
Industry leaders agree that India is emerging to be a mobile first market where mobile is the first individually owned digital device. The fall in...
Digital Quotient opens offices in Mumbai & Singapore
Digital Quotient, data driven social and mobile marketing firm, has expanded into western India and South East Asia, with the launch of its Mumbai and...
Flash sales: Key component of India’s e-tailers’ tentpole strategy
Indian ecommerce players are inspired by some of the tactics of their western counterparts and are devising and deploying similar ways and means to attract...
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but that hasn’t stopped Madison Avenue...
Verizon, Sprint And T-Mobile Muse On Monetization
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your...
Only 9% marketers see their mobile mktg as ‘very effective’
Mobile has emerged as a significant channel of engagement, as 31 per cent of marketers say it is growing in importance. The consumer is driving...
Dulux’ Rajiv Rajgopal on being a digital marketer in India
Dulux is one of the oldest home decor companies with over 100 years of existence but is fast catching up with the advancements in the...
Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology
New mobile ad unit taps into “connected home” San Mateo, Calif. – New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment...
‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’
In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French...
Two decades hence, banner ads going strong but with challenges ahead
It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as...
