Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publicis.Sapient, part of Publicis Groupe, has merged SapientNitro and Razorfish to form SapientRazorfish to better fuse the experience and technology capability across the two businesses...
These days, it is almost impossible to avoid the chatter around digital transformation (DX). It seems that every firm is in the thick of a...
Xaxis has made several key additions to its Indonesia operations, led by the appointment of Yunnita Avreda as Director, Xaxis Indonesia. The company also announced the hiring...
NEW YORK – The National Association of Broadcasters (NAB) announced preliminary registered attendance of 15,404 for the 2016 NAB Show New York. The event was...
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing...
Elon Musk has a fairly dystopian view of the future job market. In a recent interview with CNBC he predicted that robots will take your...
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital technologies have taken the world by storm, transforming business models, industries and different organisational functions, including the marketing field. Gone are the days of...
J. Walter Thompson New Zealand has appointed Grant Henderson to take the reins of the agency’s digital strategic direction. Reporting to Jaqueline Smart, Head of...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 14/11/2016
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
AdExchanger | Some publishers are raking in the traffic courtesy of Apple News, but not everyone on the buy side is impressed. “I want to...
AdExchanger | Investing Media Solutions (IMS), exclusively represents the advertising for 375 long-tail and mid-tail publications that offer financial advice. As the financial network looks...
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