Engineers Bring A New Era Of Creativity To Marketing
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: mediabrands
Publishers Beware When Wading Into Ecommerce Waters
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason,...
Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief...
Turner International launches new Digital Ventures & Innovations Division
Global media company Turner has launched a new division to lead its digital innovation internationally. Aksel van der Wal, currently senior vice president and chief financial...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
Google’s new G-suite ad tells Indian designer Manish Malhotra’s story
The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer...
Programmatic Challenges: Raising the Floor as Well as the Ceiling
It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Grey Group expands Nirvik Singh’s role to include MENA market
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s...
Tencent IBG rolls out ad solutions to attract Chinese tourists
International Business Group (IBG) of Tencent is rolling out a one-stop service advertising solutions. The ad solutions include options to build brand awareness and develop product...
Crossing Borders: Leveraging Programmatic To Monetize Global Audiences
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
The Future Of The Header Goes Beyond Bidding
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty,...
Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
Adobe unveils AI-powered Sensei & Project Felix for Creative Cloud
At its creativity conference, MAX 2016, Adobe showcased the next-generation Creative Cloud innovations, including a new breed of applications in experience design, photography and 3D...
