Alibaba Has an Ad Business to Challenge Google, Amazon
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
Tagged: mediabrands
Laying Down the Laws of Social Media Marketing
Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used...
Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle...
Iconic Indian superstar Rajinikanth makes a social media debut
One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the...
Isobar builds on ‘liquid talent’ proposition for its China A-team
Isobar has made one more change to its leadership team in China, promoting Rohan Lightfoot to Managing Director of Isobar Shanghai. With the intention to...
Xapp Media Takes A Stab At Interactive Audio Ads
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
L.A. Times Site Goes Mobile-First
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look...
Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
Facebook’s decreased reach forces social agencies to mature
Reactions to decreased organic reach on Facebook have from the gamut from outrage to joy to resignation. Social agencies — digital agencies that focus on...
Why You Need To Be At Internet Week NY 2014
It’s time to get ready for the festival that started it all. In less than one month the eighth annual Internet Week takes over New...
O&M Beijing shows how ‘Words can be Weapons’ to prevent child abuse
Ogilvy & Mather Beijing and The Center for Psychological Research Shenyang have joined hands to raise public awareness of the detrimental effects of verbal abuse...
How Microsoft got Office 365 users to balance work and play
Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to...
When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
Performance, procurement lead agency-client conversations: WFA
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the...
Programmatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
