Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
Tagged: media
Will Mobile Marketers Experiment with Live Video on Twitter?
If there’s anything as hot as social media for marketers today, it’s video. And with more opportunities sprouting up for businesses and marketers to capitalize...
How Casper is upending an industry, one mattress at a time
Subscribe: iTunes | RSS | The mattress industry generates $13.5 billion in sales annually but one start-up thinks it’s in dire need of innovation. Two-year-old...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Ozone Media Becomes Adadyn, Drills In On US Market
Ozone Media is changing its name to Adadyn and expanding into the US market. The company, which started out as an ad network for India...
Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar
In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives...
Marketing lessons in the Philippines from Unilever, McDonald’s
One of the fastest growing markets in the region, the Philippines, is attracting all the right remarks –excellent market, upside in market development, consumer growth...
Mindshare Singapore wins Revlon’s integrated media biz
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
Content that clicks: Share-worthy, simple, disruptive
With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands...
Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Simplify, not complicate digital mktg, says Unilever’s Rahul Welde
It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked...
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending...
SXSW 2015: What’s Topped Twitter Out of Texas So Far?
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now...
IBT Media Wants To Double Programmatic Revenue This Year
IBT Media – publisher of International Business Times, Latin Times and Newsweek – plans to grow programmatic revenue from 30% to 60% by the end...
AOL Powers Private Marketplace For Programmatic Movie Ads
Video and cross-screen private marketplaces (PMPs) are all the rage, though their strategic uses differ from publisher to publisher. AOL’s newest PMP partner, Rev4 Media,...
The AUG Agency eyes $15M in PE funding; charts listing plan by FY16
The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO)...
