Infocomm Minister unveils three ideas under Singapore’s tech masterplan
Singapore’s Infocomm Media Masterplan, unveiled last October, will be launched later this year to put in place the necessary infrastructure that will serve as a...
Tagged: media
GroupM Appoints David Grabert as Global Director of Corporate Communications
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
How Mindshare And Nestlé Localize Programmatic Video In China
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP,...
Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
Vizeum wins media mandate for IKEA
Vizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start...
Regarding Recode: Brand-name journalists do not a business plan make
It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a...
Danish Publisher Sees Future In Bringing All Demand Together
Since Denmark’s third-largest media house, Jysk Fynske Medier, started bringing in programmatic demand, CPMs for non-direct sold inventory have risen more than 300%. Its portfolio...
Social Media Marketing Changing The Way The Literary World Generates Sales
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a...
#dmexco kicks off in Singapore tomorrow
Digital Marketing and Exposition Conference – Dmexco Satellite Singapore 2015 is committed to its tagline – ‘Bridging Worlds in Digital Marketing – Content Consumption Trends...
Dynamic Audiences Beat Dynamic Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
With Two Sides To The Viewability Equation, Discrepancies Persist
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dave Marquard, director of...
For Business Insider, growth beats profits (for now)
Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider,...
The Best Digital Advertising Always Taps Human Creativity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Measurement Has Been A Challenge Since ‘Day One’
The year of mobile, the decade of mobile, the year of data – none of the monikers matter if the right measurement isn’t in place. “Clients...
