An Ad Tech Temperature Check
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media
Clorox Taps Fresh Insights To Inform Its Digital Content
AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle...
MCN and AOL Bring Together Data, Technology and Media to Create Programmatic TV Marketplace
Four key agencies operational within first month as programmatic continues to take hold LONDON – AOL Platforms, a division of AOL, and Multi Channel Network...
Utah Publisher Achieves Symbiosis With Facebook’s News Feed
AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook,...
Xaxis Launches Light Reaction, Mobile-First Performance Business with Innovative Outcomes-Based Media Model
Global Business Provides Guaranteed Pricing Tied to Clearly Defined Customer Outcomes Such as Sales, Leads and Downloads; German Retailer Walbusch Sees New Customer Sales Jump...
Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Just what is ad mediation anyway?
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
In Buying Visible World, Comcast Exerts More Influence On The Demand Side
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
Mediahub: The Completion Rate Is Still A Viable Video Performance Metric
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes...
Clutch Survey: Are Small Businesses Missing the Boat on Social Media Marketing? (Plot Spoiler: YES)
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
Week in Review: Enter a tycoon and a new fund
Karamjit Singh focuses his thoughts on the startup scene, which welcomed Singapore’s billionaire investor Peter Lim, Cradle’s overdue seed fund, a look at how the...
After Divorce From Twitter, Datasift Bounces Back With Facebook
Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in...
Throwback Thursday: The politically incorrect years
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
Genesis Media Teams Up With Moat To Push More Viewable Video Impressions
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
