Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
Tagged: media
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
Dentsu elevates Ruth Stubbs to iProspect’s Global President
Dentsu Aegis Network has promoted Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network...
Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
Senior Execs Exit Varick Media Amid MDC Media Partners Transition
AdExchanger | MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
Ad Tech: Stop Calling It An Apocalypse
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Refinery29 is expanding in Europe
Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences...
Bloomberg Media to provide news on Japan’s LINE
Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection...
Moonves Weighs Risk to Legacy Amid Talk of CBS-Viacom Merger
CBS Chief Executive Officer Leslie Moonves laid low all summer, watching as the family that controls his company fought with the leadership of their other...
Adform Now Supports Native Ads Programmatically
The release will allow Adform’s clients to benefit from the highly effective native advertising using the advantages of programmatic buying Adform (www.adform.com), the independent and...
Leave No Stone Unturned When Searching For The Right Audience Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment
AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
