Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
Tagged: media
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
Len Downie: ‘WashPo Is Not a Trophy for Bezos’
Under Len Downie’s 17-year run as the Washington Post’s executive editor, the paper won 25 Pulitzer Prizes, including three Gold Medals for Public Service. Downie, whose 44...
Infographic: The Making of an iPhone
The making of an Apple iPhone is an extensive undertaking with no shortage of logistical and economic considerations shaping each step of the process. A...
5 Things VCs Don’t Get About Advertising
Entrepreneurs across the advertising and marketing technology landscape say some venture capitalists don’t really understand the way the marketing world really works. The misunderstandings range...
Magazines Double Digital Circulation, Lose Another 10% on Newsstands
Magazines’ downward trend at newsstands continued in the first half of this year, with single-copy sales falling roughly 10% from a year earlier, the Alliance...
Katharine Weymouth on the ‘Wrenching Decision’ to Sell the Washington Post
The surprise deal to sell The Washington Post to Amazon founder Jeff Bezos will end generations of ownership by the Graham family. Katharine Graham was...
What the International Business Times Wants With Newsweek
IBT Media, the pure-play digital company that has agreed to buy Newsweek, is not ruling out a print return of some sort for the iconic...
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
Eric Schmidt’s Venture Cash Funds Data Startup
Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought...
The (Social) Life Of A Media Buyer
Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager. But...
Hill Holliday’s Ilya Vedrashko on the Trouble With Social Listening
Ilya Vedrashko is fascinated by digital interactions and what they tell us about people. Though his work heading a team of consumer-intelligence analysts at Hill...
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
