Mini Mocks Weiner With Selfie From @CarlosDMotor
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was...
Tagged: media
Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Zenith to Ad Sellers: Please Order Food
Ad sellers frequently complain that agency buyers demand gifts and entertainment from them. Here’s a good example. This morning, a Zenith Media supervisor sent a...
Rich media mobile ads are four times as effective as banner ads: report
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
Media and the Royal Birth: Good, Bad, Ugly
The media sprang into action when Catherine, Duchess of Cambridge, went into labor yesterday. Our take on the best – and worst – of the...
Joseph Ripp, Time Inc.’s Unexpected CEO, Wants to Be Catalyst for Talent
Joseph Ripp, the newly appointed CEO of Time Inc., is what Donald Rumsfeld might call a known unknown. Mr. Ripp is a veteran of the...
Tap on the map? Maybe I was wrong about NFC
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
‘Agencies & Tech: Better Out Than In?’, by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
Men’s Fitness Increases Rate Base as It Vies for Space in Men’s Category
Men’s Fitness is increasing the paid circulation guarantee it gives advertisers for the first time since 2009 as it tries to capitalize on some new...
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
HuffPo Co-Founder on Where He Thinks Tina Brown’s Daily Beast Went Wrong
Just in case you missed it, BuzzFeed Chairman Ken Lerer was the star of the full-page front-of-book Q&A in yesterday’s New York Times Magazine. (Though...
Hulu Sale Is Called Off, Again
Hulu is no longer up for sale, after 21st Century Fox, NBC Universal and Walt Disney Co. said Friday that they will maintain ownership of...
Target Expands Offerings, Invests in Digital for Back-to-School
With the critical back-to-school and back-to-college season looming, Target is expanding its offerings for students as well as doubling down on digital experiences and campus...
