Clorox Taps Fresh Insights To Inform Its Digital Content
AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle...
Tagged: media plan
MCN and AOL Bring Together Data, Technology and Media to Create Programmatic TV Marketplace
Four key agencies operational within first month as programmatic continues to take hold LONDON – AOL Platforms, a division of AOL, and Multi Channel Network...
Utah Publisher Achieves Symbiosis With Facebook’s News Feed
AdExchanger | As audiences increasingly find and engage with content on Facebook, publishers face two choices: Keep trying to monetize that audience off of Facebook,...
Xaxis Launches Light Reaction, Mobile-First Performance Business with Innovative Outcomes-Based Media Model
Global Business Provides Guaranteed Pricing Tied to Clearly Defined Customer Outcomes Such as Sales, Leads and Downloads; German Retailer Walbusch Sees New Customer Sales Jump...
Catherine Williams, Chief Data Scientist at AppNexus, Discusses APB
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way”...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
In Buying Visible World, Comcast Exerts More Influence On The Demand Side
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
Mediahub: The Completion Rate Is Still A Viable Video Performance Metric
Mediahub, the planning and buying arm of Mullen Lowe, has partnered with cross-device platform Tapad to help identify viewers cross-screen. In doing so, it hopes...
Week in Review: Enter a tycoon and a new fund
Karamjit Singh focuses his thoughts on the startup scene, which welcomed Singapore’s billionaire investor Peter Lim, Cradle’s overdue seed fund, a look at how the...
After Divorce From Twitter, Datasift Bounces Back With Facebook
Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in...
Throwback Thursday: The politically incorrect years
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
Genesis Media Teams Up With Moat To Push More Viewable Video Impressions
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
Infocomm Minister unveils three ideas under Singapore’s tech masterplan
Singapore’s Infocomm Media Masterplan, unveiled last October, will be launched later this year to put in place the necessary infrastructure that will serve as a...
GroupM Appoints David Grabert as Global Director of Corporate Communications
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
