Ad Tech Is Merging With Mar Tech, But Who’s in Charge?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media plan
New Data-Focused Holding Company Predict Ventures Launches with Flagship Company, Predict Consulting
NEW YORK — Predict Ventures, a holding company with a focus on the development of new data services, products and business processes, launches its flagship...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More...
We Need To Close The Chasm Between Brand Goals And Publisher Metrics
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media...
For Publishers, Pennies Don’t Build Empires
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president...
Disney Falls on Analyst Rating Cut as ESPN Woes Overshadow ‘Star Wars’
Walt Disney Co. dropped as much as 3.6% after BTIG downgraded the stock to sell, saying the owner of ESPN overpaid for sports rights at...
GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger | GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies...
Do DMPs Make The Ideal Header Bidding Partner For Publishers?
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO...
A New Brand-Agency Model Emerges In The Age of Programmatic
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Let’s Ditch Combo DSPs And Bake-Offs In 2016
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ad Blocking Has Gaming Pubs Concerned; Vice Launches Interactive Mobile Map
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big...
Alibaba Agrees to Buy Hong Kong’s South China Morning Post
Alibaba Group Holding, the e-commerce giant headed by billionaire Jack Ma, agreed to buy Hong Kong’s South China Morning Post and other affiliated media assets...
To Survive, SSPs Must Become More Than Just ‘The Pipes’
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If Marketers Think I’m Gay, That May Be A Problem For LGBTQs
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO...
Brands And Agencies Support TAG’s Anti-Piracy Initiative; Instagram Advertising Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Arrgh Blocking A bunch of brands and agencies have thrown their weight...
