In Search Of Transparency And A Standardized Currency In The Television Industry
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brad Smith,...
Tagged: media mix
Meredith Puts a Date on Tom Harty’s Potential Ascension to CEO
This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company’s National Media Group to president and chief...
Meredith’s New COO Wants Local And National Media To Share Resources And Data
AdExchanger | Local TV and print magazines don’t share much in common. But as local TV’s digital business grows, and as Meredith’s digital properties need...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marrying Programmatic And Direct Is No Fairy Tale
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
No, CMOs Should Not Think Like CTOs
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook Stands Up To Clickbait, Day 2: The Media Responds
The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called “clickbait” headline tropes will get lower billing in the social...
Publishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart,...
K2 Intelligence Creates A Dedicated Practice To Investigate Agency Transparency
AdExchanger | K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report....
Imgur’s Quest To Create Upvoted Ads
AdExchanger | For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally,...
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marketer MVPs of Social Media: Tumblr Eagerly Awaits the Return of My Chemical Romance
NBC nabbed first place on this week’s list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience...
Has Programmatic Finally Hit Bottom?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
Paid User Acquisition: The Good, The Bad And The Ugly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Texture, Still Seeking to Become a Household Name, Links Up With Home Shopping Network
John Loughlin, chief executive officer of magazine subscription service Texture, is setting his ambitions high, even in a highly competitive media market in which consumers...
