Ad Tech And Building Trust: Lessons From Fin Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: media mix
Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic”
AdExchanger | When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less...
Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio,...
As Digital Ad Spend Grows, CPG Marketers Still Struggle With Data Scarcity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Bucksense and Peer39 Partner to Provide High Performance Advertising in Brand Safe Environments
NEW YORK – Bucksense, Inc, the programmatic advertising platform built to optimise conversions, not just impressions, has partnered with Peer39® by Sizmek, the world’s largest...
Inside Google’s US Media Rebate Program
AdExchanger | The rise of media rebates in the United States has put agencies under a harsh spotlight, thanks in part to the Association of...
PII: Talking With Mindshare Data Wonk Nazanin Jazayeri
AdExchanger | This is the first installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Nazanin...
What Marie Kondo Could Teach Marketers About Clutter
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If Vendors Sent Fewer Canned Emails, They Would Reach More Publishers
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall,...
Prime M&A Targets: Ad Tech Companies That Own Customer Relationships
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold
AdExchanger | Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its...
AudienceScience Opens Shanghai Office, Becomes First Global Advertising Automation Solution Fully Operational in Mainland China
Platform Delivers More Than 200 Million Impressions per Day Within China, Helping Advertisers Navigate Programmatic Landscape NEW YORK, NY – AudienceScience, the maker of AudienceScience® Helios,...
Huffington Post CEO Jared Grusd Discusses the Path Forward
On the day Arianna Huffington announced she would leave the news and lifestyle website she is known around the world for, Huffington Post CEO Jared...
Winter Is Coming To Ad Tech: Obliteration Not Consolidation
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic Guaranteed: The Promises And Perils
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Can We All Stop Beating Around the Bush When We Talk About Data?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
