How Refinery29 is expanding in Europe
Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences...
Tagged: media mix
Moonves Weighs Risk to Legacy Amid Talk of CBS-Viacom Merger
CBS Chief Executive Officer Leslie Moonves laid low all summer, watching as the family that controls his company fought with the leadership of their other...
Adform Now Supports Native Ads Programmatically
The release will allow Adform’s clients to benefit from the highly effective native advertising using the advantages of programmatic buying Adform (www.adform.com), the independent and...
Leave No Stone Unturned When Searching For The Right Audience Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment
AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the...
GroupM’s Brian Lesser: The Nature Of Media Buying Leverage Has Changed For Good
AdExchanger | Welcome to the first episode of AdExchanger Talks, a new podcast on data-driven marketing. Following this discussion with GroupM’s North America CEO, Brian...
Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Collective Rebrands Ad Network Division as Compass | by Collective
Now Powered by Visto™ Ad Hub, Collective Diversifies Solutions to Provide Unparalleled Programmatic Media Trading Technology and Services to Agencies and Advertisers, Names Kerry Bianchi...
Opting Out Of Political Advertising: Not So Simple
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner...
European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe
Paper released in collaboration with dmexco & IAB highlights key strategies to reach global liquid audiences across screens and platforms Cologne, Germany – YuMe, Inc.,...
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
The internet hates Apple iOS 10’s new font and emojis
It’s barely been a couple of hours since Apple’s iOS 10 update came out, but the internet is already having a collective meltdown over a...
Amazon Seeking Global, U.S. Sports Video Rights
Amazon is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for...
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
Krux Builds Header Bidding Designed For Data Transactions
AdExchanger | Data management platform Krux is joining the header-bidding fray. Krux built a header bidder because it wants marketers to buy both data and...
