Mobile Myths That Drive Publishers Onto The Ledge
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead...
Tagged: Media Landscape
‘In-House’ Media Progression Underpins Comcast AdDelivery, Adstream Alliance
Comcast AdDelivery on Tuesday struck a deal with digital ad distribution company Adstream to expand global video ad delivery efforts. The deal essentially fulfills each...
Zample: Increasing Relevance by Listening
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Vox.com Aims to Bring Context to News With ‘Card Stacks’
Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants...
Social Media: A Strong Influence on Millennial’s Buying Habits
At last some concrete evidence confirming a trend that has seemed likely. A recent study has shown that, compared with older generations, the buying habits...
Netseer CEO Talks Contextual Ad Targeting Trends, New Viewability Tool
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company...
Jonah Peretti & Co. Get Owned: Watch the ‘Wolf of BuzzFeed’ Spoof Trailer
Our Clip of the Week is the “official trailer” for a movie that doesn’t exist — but that we kind of wish did. “The Wolf...
IDC: RTB-Based Guaranteed Media To Near $10B By 2018
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next...
Is A Second Wave Of Social CRM Consolidation Upon Us?
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies....
‘Pipe’ Dreams
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for...
What Goodhart’s Law Can Teach You About Performance Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Debunking the Mobile Exchange Myth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
OMD bags RACV & Pacific Brands in Australia
Following competitive pitch processes, OMD has clinched two wins in Australia. The agency has been appointed the media AOR (agency of record) for RACV, pegged...
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Free Amazon TV? Advertisers Shut Out of Netflix Eye a New Option
UPDATE: An Amazon spokeswoman responded after this article was posted to deny that a free streaming service was in the works. “We have a video...
Who Should Own Customer Data?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
