Behind Expedia’s Media Enterprise
Many know Expedia.com for its bevy of hotel-booking businesses such as Hotwire and Hotels.com, but its burgeoning media services division is a lesser-known Internet name....
Tagged: Media Landscape
That Selfie, Spontaneity and Youth: Samsung’s CMO at 4A’s Transformation
Samsung has been making a habit of devising and executing marketing ideas as quickly as possible, Samsung CMO Todd Pendleton said at the 4A’s Transformation...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
MediaCom And Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Media Prima and Senheng in e-paper/ gadget distribution deal
Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd,...
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to...
Infographic: Essential Advice for Social Media Marketers
The last twelve months have been a time of tremendous learning for marketers across the social media landscape. In particular, Facebook’s growth and expansion of...
Media Analytics Summit
Event Type: Media Analytics Summit Geographic area: US/North America Sunday, May 18, 2014 – Tuesday, May 20, 2014 Sub Headline: Engage. Analyze. Grow. Event promo: ...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
EIAA European Media Landscape Report 2010
The European Media Landscape Report 2010 is now available from the EIAA. The 124 page report looks at media use, content online, internet access and...
